Sunday
Nov212010
What can we do to save Fringe ?
Sunday, November 21, 2010 at 15:39 With the announce of Fringe moving from the big Thursday night to the dreaded Friday night (traditionally called the "kiss of death") a lot of fans and critics wonder if Fox is not trying to get rid of Fringe. So, to rally the troops and focus the energy at the right place, I decided to contribute with some little lists of things to do to really help Fringe in the view of the big shots up there at Fox. If you really care for this show, do all of the following:
A) If you are a US resident.
- Spot Neilsen boxes. The only person that really maters on the ratings are the ones with Nielsen boxes sitting above their TVs. They are about 12,000 to 37,000 households. If you know someone with that box, talk about Fringe and your passion for it. Maybe you can ask them to rewatch with you an episode of Fringe if the have DVR ? The week before the return of a new Fringe episode, create a buzz so that a maximum of Neilsen boxes watch it live and/or DVR it.
- Watch Fringe online. Unlike with analog TV, online fans can actually speak directly to power. So whether it's through iTunes, Hulu, or on the Fox website, the smart way to campaign for a show's renewal is to stream it after the fact.
- Recruit an army. Talk about Fringe and your passion for it to your friend, your neighbour, your co-worker, even your boss. The more people watch Fringe on streamed media, the more it will be noticed by executives. If people are new to Fringe maybe you can organize Fringe Tweet viewing, everyone watch a Fringe episode on Fox.com and tweet your comments while watching at the same time.
- Build a "save Fringe" around an advertiser. Since Chuck's Save-Our-Show campaign revolves around spending money on an advertiser's product rather than simply mailing in absurd amounts of snack food, and because Chuck is merely on the bubble and not officially cancelled, fans may have more of a shot at getting a renewal for their favorite series. After all, the way to a network's heart is most likely through its budget.
- You can also do the points on B).
B) If you are an non-US resident.
- Buy DVD and/or Blu-ray set of Fringe. When DVD sets of a new season of Fringe comes out, buy them, and encourage friends to do the same. If a network sees a spike in sales, they may reconsider their decision to cancel a show.
- Talk about it on the web. Let's face it, social networking is the hottest tool at our disposal these days, so Tweet about it, Blog about it, Write about it on Facebook. Comment has much as you can on tv sites, on blogs, on forums.
- Help get Fringe in the media. If you know journalist, colomnist or TV critic in a newspaper, magazine or website, ask them to write a piece on Fringe. Write press releases announcing your fight to keep your show alive. Focus on the exceptional things you are doing to bring back the show. Distribute the press releases through traditional avenues as well as online ones. Include contact information for further questions.
- Flood key decision makers with letters of support. Organize group to do it around the same time, it has more impact. When you send the email, put your friends in CC, so they will see you act to save your favorite show. Try to find and post the addresses, phone numbers and emails on your website or tweet it. Include a sample letter so people know what to say. Encourage everyone to be polite and respectful in their tone. Suggest they include their name, location and age to help the network expand their view of the demographics. Experts say handwritten letters make a bigger impact than e-mails.
Fox Contact Information:Fox Broadcasting Co.C/O Your Favorite Series10201 West Pico BoulevardLos Angeles, CA 90035



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